The eCommerce business is developing quickly year over year. In any case, that doesn’t imply that your eCommerce business is essentially developing at the speed you’d like.
Regardless of whether your deals are slacking or are just alright, if your business is like most organizations, you want to grow your revenue faster. And, here, for eCommerce business good design is one of the most effective growth tools you can put to work to get there.
What does good design comprise? It covers nearly each part of your eCommerce WordPress theme, from your organization’s logo to your site’s appearance and ease of use, to your promoting pamphlets, must be smartly designed to maximize the client experience. The reason is simple Then again, poor design can kill your business.
Here are six strategies for growing your eCommerce business with strong, smart design.
Table of Contents
Optimize your website load speed:
Your eCommerce business is just as solid as your site. On the off chance that guests are met with incompetent design and slow load speeds, they’re going to leave before you’ve gotten an opportunity to make your pitch.
Research from Stanford uncovers that 75% of web clients will make decisions about a business’ validity depends on how their site looks. A Kissmetrics Infographic demonstrates that when your site hits 4 seconds of loading time, you’ve effectively lost 25% of your potential visitors.
This is a dangerous measurement, as many numbers of first-time eCommerce businesses don’t put enough cash and ability into their site improvement to beat this barrier.
To boost your website load speed, think about wanting your eCommerce WordPress theme to include. “On the off chance that your eCommerce site host data-incentive graphics and photos, the load time will be longer than what it takes in a sleek, neat design site with minimal graphics,”.
Still, the takeaway here isn’t that you ought to eliminate the photos and graphic elements from your eCommerce web design. Instead, the lesson is to utilize design components cleverly for greatest effect and faster load speeds.”
Next are those photos: Numerous eCommerce stores out there are photo heavy and this can be problematic. Ensure that you limit your photograph file sizes as much as possible while still keeping up with great quality.
Then there are colours: Artful and purposeful utilization of shading, blank area and content can go far. Toss in a couple of minimal brand-specific graphic elements and you can make a site that is a joy to navigate.
In any case, overall, when you work with your web specialist, make sure to convey that quick load speeds are a high priority.
Target existing customers with re-marketing ads and email campaigns:
It’s easy and cost-effective to sell to an existing customer than it is to acquire new ones. In the event that you need to grow your eCommerce business rapidly, concentrate a portion of your marketing efforts on gaining repeated deals from your present clients.
Two extraordinary methodologies for engaging with existing clients are re-marketing advertisements and email campaigns.
Google’s re-marketing advertisements target clients who have just visited your site. This implies the general people getting these promotions are the people who are probably going to be the most responsive to your message, since they’ve officially searched out your business all alone.
An eye-catching advertisement steeped your visual brand will keep your business new in your client minds. Pair that compelling design with your valuable offer, and those existing customers will flock to your site to take advantage.
You might also want to consider reaching out to your previous clients with an email campaign. Email is still a highly effective tool for contacting your customers, especially web-savvy, smartphone toting customers that are comfortable shopping online.
So, show your customers that you miss them and you’d like to see them back. Share your message in a well-designed email template and you will attract even more interest.
Optimize your eCommerce business for mobile access:
The way people access the internet has changed. Throughout the years, the quantity of clients accessing the web from computers has declined drastically, while fundamentally more individuals get to the web from their cell phones.
As of November 2016, cell phones turned into the most well known approach to get to the web — and this is particularly valid for more younger clients.
When you built an eCommerce site, it must be optimized for mobile users. Or else, it’s out of date and you will lose business. Your eCommerce web design ought to be responsive.
The best, most responsive sites aren’t just changing in accordance with new screen sizes — they’re likewise intuitive and simple to-explore. In this way, ensure you hire a skilled expert designer to help your eCommerce WordPress theme execute its responsive web design.
Harness the power of the landing page:
If you are serious about achieving rapid growth with your eCommerce business, you need to embrace your landing pages.
A landing on website page explicitly dedicated to a single item or offer. Highlight each marketing offer and item with an exceptional landing page on your site. You may also significantly consider making landing pages for explicit target audiences.
This way, individuals who search for your item online will be taken to a page that explicitly caters to their specific needs and perspective.
While designing the landing pages for your eCommerce WordPress theme, make sure to take out distractions, provide a clear call to action and make it easy for the customers to complete that call to action.
Recovery abandoned shopping carts to boost sales:
For each eCommerce business store, the shopping cart is the last obstruction between an upcoming client and a deal. What’s more, shopping basket rejection is an issue that all online business organizations face.
Clients load up their carts with items and them promptly disappear. There are numerous purposes behind cart rejection: shipping value shock, a confusing checkout process and the expectation to utilize the cart for storage for a later purchase.
Be that as it may, extraordinary design can enable you to nudge those nearly sales into actual sales.
Begin by auditing your shopping cart design for the following flows:
• Is it confusing?
• Does it take too many steps for completion?
• Is it too slow to load?• Is the process buggy?
Track the issues you find as you review your checkout process. Even the most minor inconveniences can drive some customers away. These inconveniences are your guide posts for improvements to be made.
Then redesign your shopping cart interface and remove the fictions points that you have found. Remember that simple is always better than complex.
Smart design improves the user experience which can tip those almost-there shoppers into your loyal customers. And that’s going to grow your eCommerce business fast.
The overall message here? If you want your business to grow faster, invest in good design. It can help you improve conversions, re-market to existing customers, reach mobile users and increase awareness of your brand. Work with your web designer and graphic designer to find the best way to execute these strategies.
